Gary Yorke Robinson
About Gary Yorke Robinson
Gary Yorke Robinson serves as the Marketing Manager EMEA at Tronox, where he aligns product strategy with sales and other functions. He has extensive experience in marketing and technical service roles, having previously worked at Cristal and holding a degree in Applied Chemistry.
Work at Tronox
Gary Yorke Robinson serves as the Marketing Manager EMEA at Tronox, a role he has held since 2019. He operates from Stallingborough, UK, where he collaborates closely with sales and other functions within the company. His primary responsibility includes marketing Tronox's titanium dioxide (TiO2) products across the EMEA region, which supports commercial activities generating revenue between $700 million and $900 million. Robinson focuses on building the value proposition for Tronox pigments, ensuring alignment with product strategy and organizational goals.
Previous Experience at Cristal
Prior to his current role at Tronox, Gary Yorke Robinson worked at Cristal for several years. He served as the Technical Service Manager from 2007 to 2012, where he contributed for five years. Following this position, he transitioned to the role of Global Project Manager - Safety Leadership for one year in 2012 to 2013. His experience at Cristal provided him with a strong foundation in technical services and project management within the chemical industry.
Education and Expertise
Gary Yorke Robinson has a solid educational background in marketing and applied chemistry. He studied at Nottingham Trent University, where he earned a BSc (Hons) in Applied Chemistry, achieving a 2:2 from 1989 to 1991. Additionally, he furthered his marketing knowledge at CIM | The Chartered Institute of Marketing, obtaining an Advanced Certificate in Marketing. This combination of education equips him with the skills necessary for his current role in marketing management.
Market Focus and Responsibilities
In his role at Tronox, Gary Yorke Robinson focuses on key markets such as coatings, plastics, and paper. He identifies customer needs and gathers market intelligence to inform marketing strategies. His responsibilities include aligning product strategies with market demands and supporting commercial activities that drive revenue growth in the EMEA region. This strategic focus allows him to effectively position Tronox's TiO2 products in competitive markets.