Ketan K Bharati
About Ketan K Bharati
Ketan K Bharati serves as the VP of Global Marketing Operations at Truecaller, where he has been instrumental in launching significant campaigns, including the TC Assistant in the USA. With extensive experience in marketing and media across various companies, he has also contributed to industry education as a guest lecturer and speaker.
Current Role at Truecaller
Ketan K Bharati serves as the Vice President of Global Marketing Operations at Truecaller, a position he has held since 2022. In this role, he has directed significant marketing initiatives, including the launch of TC Assistant in the USA and a prominent billboard campaign in Times Square. His leadership in marketing operations focuses on enhancing brand visibility and consumer engagement across global markets.
Previous Experience at Star India and Vodafone
Prior to his current role, Ketan worked at Star India as Senior Manager of Product & Revenue Strategy from 2014 to 2015. He also held a managerial position at Vodafone from 2008 to 2014, where he managed media strategies and sponsorships for major events such as Bigg Boss, IPL, and the ICC 2011 World Cup. His experience in these roles contributed to his expertise in product strategy and media management.
Career at Mindshare and Reckitt
Ketan spent five years at Mindshare from 2017 to 2022, where he served as Partner in Planning and Investment. His earlier tenure at Mindshare from 2006 to 2008 focused on planning. Additionally, he worked at Reckitt from 2015 to 2017 as Regional Manager for Media Global Category, where he implemented Market Mix Modeling to improve media effectiveness for over 25 brands.
Education and Professional Development
Ketan holds an MBA in Marketing from VESIM - Vivekanand Institute of Management Studies and Research. He is currently pursuing the Chief Marketing Officer Programme at the Indian Institute of Management, Lucknow, which he began in 2023. He also completed an Executive Education course in Digital Marketing & Analytics at the Indian School of Business in 2021. His commitment to continuous learning is evident in his educational pursuits.
Industry Engagement and Recognition
Ketan is an active speaker and panellist at industry events, focusing on topics such as marketing strategies and consumer journeys. He has received recognition for his work, including awards for campaigns he led at Vodafone and a notable 24% sales growth achieved for Fox International channels while at Disney Star. He also serves as a guest lecturer at institutions like FLAME and ATLAS SkillTech.