Sneha Singh
About Sneha Singh
Sneha Singh is a Senior Media Manager at Truecaller, where she has worked since 2022 in Mumbai, India. With extensive experience in digital media strategy and planning, she has held various roles in prominent companies, including GroupM India and Mindshare.
Work at Truecaller
Sneha Singh has been serving as the Senior Media Manager for Global Operations at Truecaller since 2022. Based in Mumbai, Maharashtra, India, she is responsible for overseeing media strategies and operations on a global scale. Her role involves managing media campaigns and ensuring alignment with the company's strategic objectives. Truecaller is known for its caller identification and spam blocking services, and Singh's contributions are integral to enhancing the company's media presence.
Previous Experience in Media Management
Before joining Truecaller, Sneha Singh worked at Interactive Avenues as Media Director from 2021 to 2022. In this role, she led media strategy and execution for various clients. Prior to that, she held the position of Senior Director - Digital at Mindshare from 2018 to 2021, where she focused on digital media planning and strategy. Singh also worked at Madison Communications as an Account Manager from 2013 to 2018, gaining extensive experience in client management and media solutions.
Education and Expertise
Sneha Singh has a solid educational background in commerce and marketing. She studied at Loyola School in Jamshedpur, where she completed her ISC. She earned a B.Com (H) degree from Kamala Nehru College, University of Delhi. Additionally, she obtained a PGDM in Marketing & Finance from the Indian Business Academy in Bangalore. Her expertise includes ecommerce, social media marketing, search engine marketing, content marketing, multimedia planning, and mobile marketing.
Career Development at GroupM India
During her tenure at GroupM India, Sneha Singh played a significant role in developing media strategies and delivering digital marketing solutions for high-profile clients such as Facebook, WhatsApp, Instagram, and Castrol. She was instrumental in converting new business pitches and strategic planning for brands' annual media budgets. Singh focused on building buying efficiencies and ensuring the fulfillment of both long-term and short-term business and media goals.
Technical Skills and Tools
Sneha Singh is experienced in utilizing various campaign tracking and measurement tools, including Google Analytics. Her proficiency in these tools aids in assessing campaign performance and optimizing media strategies. She has a strong understanding of digital media planning and strategy solutions tailored to achieve diverse business objectives, including awareness, consideration, engagement, and user acquisition.