Vanita Uppal Rathore
About Vanita Uppal Rathore
Vanita Uppal Rathore is the Director of Sales at Truecaller, where she has worked since 2019. She has extensive experience in the media and entertainment industry, having held various roles at Tv18 Broadcast Limited over a span of several years.
Current Role at Truecaller
Vanita Uppal Rathore has been serving as the Director of Sales at Truecaller since 2019. In this role, she is responsible for driving sales strategies and initiatives to enhance the company's market presence. Her tenure at Truecaller spans over five years, during which she has focused on optimizing sales processes and building strong client relationships in Mumbai.
Previous Experience at Tv18 Broadcast Limited
Vanita Uppal Rathore has extensive experience at Tv18 Broadcast Limited (Network 18), where she held various positions from 2005 to 2016. She started as an Account Director and progressed to Senior Account Director, Regional Manager, and Region Head. Her roles involved managing multiple network channels and developing television advertising solutions, contributing to the company's strategic goals.
Education and Qualifications
Vanita Uppal Rathore holds a Bachelor of Business Administration (BBA) from the University of Lincolnshire and Humberside. She also earned a Master of Business Administration (MBA) in Business Administration and Management, Marketing from Pune University, completing her studies between 2002 and 2004. Her educational background supports her expertise in sales and management within the media industry.
Specialized Skills in Media and Entertainment
Vanita possesses specialized skills in risk assessment and people management, particularly within the media and entertainment sector. Her experience has enabled her to develop a robust understanding of market dynamics and audience engagement, particularly in Youth, News, Factual, and Regional Entertainment channels. She employs enhanced market research and creative marketing approaches to achieve organizational objectives.
Career Progression and Expertise
Throughout her career, Vanita Uppal Rathore has cultivated deep expertise in developing television advertising solutions. Her career progression reflects a strong focus on achieving organizational goals through effective sales strategies and market research. Her diverse roles at Tv18 Broadcast Limited have equipped her with the skills necessary to navigate the complexities of the media landscape.