Bethany Hale, MBA
About Bethany Hale, MBA
Bethany Hale, MBA, serves as the Chief Marketing Officer at Trullion, bringing over 20 years of experience in marketing strategy consulting across various industries, including technology and healthcare.
Current Role at Trullion
Bethany Hale serves as the Chief Marketing Officer at Trullion, a position she has held since 2024. In this role, she is responsible for overseeing the marketing strategies and initiatives of the company. Her experience in various marketing roles equips her to lead Trullion's marketing efforts effectively.
Previous Experience at IBM
Bethany Hale has extensive experience at IBM, where she held multiple positions from 2011 to 2019. She worked as a Managing Consultant and later as a Senior Managing Consultant in Marketing & Strategy Consulting. Additionally, she served as Chief of Staff to the Global Director for Healthcare/Life Sciences and as an Associate Partner in Marketing & Strategy Consulting. Her roles focused on developing marketing strategies and improving customer experiences.
Marketing Leadership at Cedar and Newfront
Bethany Hale held the position of Chief Marketing Officer at Cedar from 2021 to 2022 and at Newfront from 2022 to 2023. At Cedar, she was responsible for leading marketing efforts and strategy, having previously served as Head of Marketing from 2019 to 2021. Her leadership in these roles contributed to the companies' marketing initiatives and overall growth.
Educational Background
Bethany Hale holds an MBA from Columbia Business School, which she completed from 2004 to 2006. She also earned a Bachelor of Arts in Journalism from Michigan State University, where she studied from 1996 to 2000. Additionally, she received Health Coach Certification from the Institute for Integrative Nutrition in 2017, focusing on health and wellness.
Expertise in Marketing Strategy
Bethany Hale possesses over 20 years of experience in marketing strategy consulting, specializing in Go To Market and channel strategy. Her core competencies include digital marketing, customer experience, market positioning, and team building. She has worked across various industries, including technology, healthcare & life sciences, retail/CPG, insurance, and travel.