Andrea Bocanegra
About Andrea Bocanegra
Andrea Bocanegra is an Enterprise Account Executive at Truora Inc., specializing in tailored strategies for enterprise clients. With seven years of experience in sales, he has held various roles in business development and marketing across multiple companies.
Work at Truora
Andrea Bocanegra currently holds the position of Enterprise Account Executive at Truora Inc., where she has been employed since 2023. In this role, she is part of the expansion team in Mexico, focusing on end-to-end enterprise sales and cross-selling all products. Her responsibilities include developing tailored strategies for enterprise clients to enhance audience engagement.
Previous Experience in Sales
Prior to her role at Truora, Andrea Bocanegra worked at Cobee as an Enterprise Business Development professional for six months in 2023. She also served as a Senior Sales Manager at Worky.mx from 2021 to 2022, where she contributed to sales growth for one year. Additionally, she held the position of Business Developer at Sarape Social from 2017 to 2018, further building her expertise in sales.
Education and Expertise
Andrea Bocanegra has a diverse educational background. She studied Comunicación at Universidad Iberoamericana, Ciudad de México, earning her Licenciatura from 2013 to 2017. She further pursued studies in Marketing Digital at CENTRO diseño | cine | televisión, achieving a Diplomatura from 2018 to 2019. In 2022, she completed a Master en Marketing y Dirección Comercial at EAE Business School. Additionally, she studied Fotografía at Florence University of the Arts, obtaining a Diplomatura in 2016.
Sales Strategy and Specialization
With seven years of experience in sales, Andrea Bocanegra specializes in crafting tailored strategies for enterprise clients. Her focus is on establishing long-term partnerships and implementing effective user reach strategies. This expertise allows her to enhance audience engagement for her clients, contributing to their overall success.