Juliana Villegas
About Juliana Villegas
Juliana Villegas serves as the Sales Director for Latin America at Truora Inc. since 2019, bringing extensive experience from her previous roles at Groupon, where she held various sales management positions over a span of six years.
Work at Truora
Juliana Villegas has served as the Sales Director for Latin America at Truora Inc. since 2019. Based in Bogotá D.C., Colombia, she has focused on driving sales initiatives and expanding the company's market presence across the region. Her role involves developing strategies tailored to the unique needs of various Latin American markets, leveraging her extensive experience in sales management.
Previous Experience at Groupon
Before joining Truora, Juliana Villegas held multiple positions at Groupon from 2013 to 2019. She began as an Account Executive and Team Leader, progressing to Divisional Sales Manager, where she focused on customer acquisition. Her roles included Sales Manager for both Key Accounts and Customer Loyalty, showcasing her expertise in sales strategy and client relationship management.
Education and Expertise
Juliana Villegas has a solid educational background in marketing and international relations. She studied at Politécnico Grancolombiano, obtaining a degree in Marketing and Advertising from 2008 to 2012. Additionally, she attended Fundação Armando Álvares Penteado for International Relations and Florence University of the Arts for Business, each for 11 months. Her education complements her expertise in blitzscaling and product development processes.
Market Strategy Development
Juliana Villegas has developed short and medium-term strategies aimed at penetrating various markets in Latin America. She has implemented and monitored key performance indicators (KPIs) that are specifically tailored to the needs of five different countries in the region. This experience highlights her capability in strategic planning and market analysis.