Laura Betancur
About Laura Betancur
Laura Betancur is a Business Development professional with extensive experience in communications and marketing across various organizations in Colombia. She specializes in conducting background checks and optimizing onboarding processes for clients in Latin America, while also focusing on risk reduction and fraud prevention.
Current Role at Truora
Laura Betancur currently serves as a Business Development professional at Truora Inc., a position she has held since 2020. In this role, she collaborates with top marketplaces, HR leaders, and financial institutions across Latin America. Her primary focus is on optimizing onboarding processes while reducing risk and preventing fraud. Betancur's expertise in conducting fast and reliable background checks enhances the company's offerings in the region.
Previous Experience in Business Development
Before joining Truora, Laura Betancur gained valuable experience in various roles. She worked as a Brand Manager at ATP Trading S.A.S for five months in 2019. Additionally, she served as a Communications Professional at ACI Medellín Agency for Cooperation and Investment of Medellín and the Metropolitan Area from 2019 to 2020. Her earlier experience includes a position as a digital production and Community Manager at Triario S.A.S from 2014 to 2015.
Education and Expertise
Laura Betancur studied at Universidad EAFIT, where she earned a degree in Humanidades y ciencias digitales para la comunicación from 2011 to 2016. She later pursued further education in Marketing, achieving a specialization in Mercadeo from 2019 to 2020. Additionally, she participated in an academic exchange program at Universidad Central from 2013 to 2014. Her educational background supports her expertise in communication, marketing, and business development.
Background in Academia
Laura Betancur has a background in academia, having worked at Universidad EAFIT in various capacities. In 2013, she served as a Monitora de la Especialización en Comunicación política for five months and also worked as a Monitora del Departamento de Relaciones Internacionales during the same year. These roles contributed to her communication skills and understanding of international relations.
Skills and Professional Attributes
Laura Betancur possesses excellent interpersonal skills that enhance team relationships in interdisciplinary and multicultural environments. She demonstrates a strong inclination towards challenges associated with technology, innovation, and sustainability processes. Her ability to navigate complex environments makes her a valuable asset in her current role and previous positions.