Maria Paz Echeverri
About Maria Paz Echeverri
Maria Paz Echeverri is the Head of Marketing at Truora Inc., where she focuses on enhancing user interaction across digital channels. With a background in biomedical engineering and experience in innovation consulting, she has contributed to significant strategic shifts within the company since 2023.
Work at Truora
Maria Paz Echeverri currently serves as the Head of Marketing at Truora Inc., a position she has held since 2023. In this role, she focuses on simplifying user interactions across digital channels to enhance company growth and improve the consumer journey. Prior to her current role, she worked as a Growth Product Manager at Truora from 2020 to 2023. During her tenure, she contributed to the company's strategic shift from fraud prevention to facilitating secure user interactions via WhatsApp.
Education and Expertise
Maria Paz Echeverri holds a degree in Ingeniería biomédica/médica from both Escuela de Ingeniería de Antioquia and Universidad CES. Her educational background provides her with a strong foundation in engineering principles, which she applies to her marketing strategies in the tech industry. Her expertise lies in developing innovative strategies that create impact, particularly in the Latin American region.
Background
Before joining Truora, Maria Paz Echeverri worked as a Consultant at Upside Radical Consulting from 2019 to 2020. Her experience in consulting involved working on innovation projects aimed at developing new strategies for businesses. This role helped her build skills in strategic planning and project management, which she later applied in her marketing roles.
Achievements
Maria Paz Echeverri has been instrumental in Truora's transition to a new business model that emphasizes secure user interactions. Her work has focused on enhancing user experience and driving growth through innovative marketing strategies. Her passion for working in startups is evident, as she thrives in environments characterized by speed and uncertainty, allowing her to contribute effectively to dynamic projects.