Paulina Zires
About Paulina Zires
Paulina Zires is the Head of Content at Truora Inc., where she has worked since 2022. She has extensive experience in content creation and management, having held various roles in companies such as Influence México, Mirum Agency, and Uber.
Current Role at Truora
Paulina Zires serves as the Head of Content at Truora Inc., a position she has held since 2022. In this role, she is responsible for overseeing the content strategy and execution, ensuring that the company's messaging aligns with its goals. Her leadership in content development plays a crucial role in enhancing Truora's brand presence and engagement with its audience.
Previous Experience in Content Creation
Prior to her current role, Paulina Zires worked at several notable organizations. She was the Head of Content at Mirum Agency from 2017 to 2019. Before that, she held the position of Content Coordinator and Social Media Manager at Publicis Groupe for four months in 2019. Additionally, she worked as a Social Media Team Lead at Uber from 2015 to 2017, where she managed social media strategies and content.
Background in Media Production
Paulina Zires began her career in media production as a Production Assistant at XEIPN Canal Once de Televisión (Once TV México) from 2001 to 2002. This early experience provided her with foundational skills in content production and media operations, contributing to her later roles in content management and strategy.
Educational Background
Paulina Zires has a diverse educational background. She studied Artes Digitales at EFTI in Madrid, Spain, for 11 months in 2003. Additionally, she completed a course in Copywriting at Taller Online, founded by Maider Tomasena, a prominent figure in the Spanish-speaking copywriting community. She also attended Escuela Activa de Fotografía from 2000 to 2002, where she gained skills in photography.
Current Role at Influence México
In addition to her role at Truora, Paulina Zires has been serving as Gerente de Contenidos at Influence México since 2019. In this capacity, she manages content strategies and oversees the development of engaging materials that resonate with the target audience, further establishing her expertise in content management.