Lauren De Cloet
About Lauren De Cloet
Lauren De Cloet is a Social Media & Community Relations Manager at Trusscore, with a background in marketing and communications. She has held various roles in different organizations, demonstrating a strong commitment to storytelling and community engagement.
Work at Trusscore
Lauren De Cloet has been serving as the Social Media & Community Relations Manager at Trusscore since 2020. In this role, she focuses on enhancing the company's social media presence and fostering community engagement. Her responsibilities include developing strategies to connect with audiences and promote Trusscore's initiatives across various platforms. The position is based in Kitchener, Ontario, Canada.
Previous Experience in Marketing and Social Media
Prior to her current role, Lauren held several positions in marketing and social media. She worked at The Social Place Inc. as Director of Accounts for four months in 2019, and as an Account Manager at The Happy Place for four months in the same year. Additionally, she served as a Social Media and Content Marketing Coordinator at GRWTH agency for five months in 2018 and as a Marketing Specialist and Assistant Manager at UNI + KONCEPT Inc. for nine months from 2018 to 2019.
Education and Expertise
Lauren De Cloet pursued her education at the University of Guelph, where she earned an Honours Bachelor of Commerce degree with a focus on Leadership and Organizational Management and Marketing Management from 2014 to 2018. She also completed a Post Graduate Certificate in Integrated Marketing Communications at Conestoga College from 2018 to 2019. Her educational background supports her expertise in marketing strategies and human behavior.
Background and Early Career
Lauren grew up on a farm before transitioning to urban life for her university education. Her early career included roles such as a Natural Heritage Educator at Parks Canada and a Quality Control Supervisor at Fernlea Flowers Ltd. She also gained experience in student organizations, serving as Merchandise Manager, Director of Marketing, and Director of Events at the College of Business and Economics Students' Association from 2015 to 2018.
Passion for Storytelling
Lauren De Cloet has a strong passion for storytelling, which began during her elementary school years through speech presentations. She believes in the transformative power of storytelling to educate and improve lives. This passion drives her to utilize digital storytelling techniques to create a global impact, particularly in her current role at Trusscore.