Katie Anderson
About Katie Anderson
Katie Anderson is the Head of B2B Marketing at Trust & Will and the founder of Welkin Memorials, an e-commerce urn venture. She has extensive experience in marketing and product development across various sectors, including startups, insurance, and senior living.
Current Role at Trust & Will
Katie Anderson serves as the Head of B2B Marketing at Trust & Will, a position she has held since 2024. In this role, she focuses on developing and implementing marketing strategies that cater to business clients. Her work aims to enhance the visibility and reach of Trust & Will's services in the estate planning sector. This position allows her to leverage her extensive marketing experience to drive growth and foster partnerships.
Professional Experience Overview
Katie Anderson has a diverse background in marketing and product development across various industries. She worked at Tuft & Needle in multiple roles, including Product Developer and Strategic Partnerships Senior Manager, from 2015 to 2020. Following her tenure there, she served as Segment Marketing Manager at A Place for Mom from 2020 to 2022. Most recently, she was Head of Marketing and Partnerships at StartSure from 2022 to 2023 before founding Welkin Memorials in 2021.
Educational Background
Katie Anderson studied at Chaminade University of Honolulu, where she achieved a degree in Interior Design. She is currently pursuing a Bachelor's degree in Business/Corporate Communications at Arizona State University, a program she has been enrolled in since 2015. Additionally, she is studying for a Master of Business Administration (MBA) at the W. P. Carey School of Business at Arizona State University, which she began in 2020.
Entrepreneurial Ventures
Katie Anderson is the founder of Welkin Memorials, an e-commerce venture that aims to innovate the funeral industry by providing urns and related products. This initiative reflects her commitment to reshaping conventional sectors and empowering startups with a customer-centric approach. Her entrepreneurial efforts demonstrate her ability to integrate product-focused strategies with a strong emphasis on customer needs.
Marketing Expertise and Focus
Katie Anderson has a professional focus on empowering startups through customer-centric marketing strategies. She is known for her ability to seamlessly integrate product-focused strategies with a customer-first mindset. Her experience spans various sectors, including insurance, senior living, and mattresses, where she has transformed conventional practices to enhance customer engagement and satisfaction.