Audrey Mc Collough
About Audrey Mc Collough
Audrey McCollough is a Content Marketing Lead at Trusted Health, specializing in growth marketing. She has a diverse background in nursing and marketing, having held various roles in healthcare and successfully led marketing initiatives that increased engagement and reduced costs.
Work at Trusted Health
Audrey Mc Collough currently serves as the Content Marketing Lead for Growth Marketing at Trusted Health, a position she has held since 2023. In this role, she focuses on developing and executing marketing strategies aimed at enhancing the company's growth. Prior to this position, she worked at Trusted Health as a Recruiter (Nurse Advocate) for four months in 2021 and as a Customer Success Clinical Success Partner for two years from 2021 to 2023. Her diverse roles within the organization have provided her with a comprehensive understanding of both marketing and clinical aspects of healthcare.
Education and Expertise
Audrey Mc Collough holds a Bachelor of Science in Nursing (BSN) degree from The University of Alabama, where she studied from 2009 to 2013. Her educational background in nursing has equipped her with the knowledge and skills necessary to navigate the healthcare industry effectively. This foundation has been instrumental in her transition into content marketing, where she leverages her clinical expertise to create relevant and impactful marketing content.
Background in Nursing
Audrey Mc Collough has a robust background in nursing, having worked in various pediatric nursing roles across multiple healthcare facilities. Her experience includes positions as a Pediatric Emergency Room Nurse and Pediatric Intensive Care Nurse at organizations such as Boston Children's Hospital and Children's Healthcare of Atlanta. This extensive clinical experience informs her work in content marketing, allowing her to address the needs and concerns of healthcare professionals and patients alike.
Achievements in Content Marketing
In her role as Content Marketing Lead, Audrey Mc Collough has achieved significant results. She led a cross-functional team to develop a full-funnel blog and SEO strategy, which resulted in an 80% increase in organic blog traffic. Additionally, she successfully reduced influencer spending by 86.9% through strategic creator partnerships focused on video content campaigns. Her initiatives have contributed to expanding the reach and effectiveness of marketing efforts within the healthcare sector.
Previous Experience in Healthcare
Before her current role, Audrey Mc Collough held various nursing positions that provided her with a comprehensive understanding of pediatric care. She worked as a Pediatric Emergency Room Nurse and Pediatric Intensive Care Nurse at several institutions, including trustaff and PPR Talent Management Group. Her experience spans multiple states, including California, Massachusetts, and Hawaii, showcasing her adaptability and commitment to providing quality care in diverse environments.