Dr. Damir Hrnjadovic
About Dr. Damir Hrnjadovic
Dr. Damir Hrnjadovic is the Leader of the Channel Program EMEA at Tulip Interfaces, focusing on digital sales channels for SaaS and subscription products. He has a background in industrial engineering and management, with extensive experience in digitalization projects and market strategy development.
Current Role at Tulip Interfaces
Dr. Damir Hrnjadovic serves as the Leader Channel Program EMEA at Tulip Interfaces since 2022. In this role, he focuses on building digital sales channels specifically for SaaS and subscription-based products within the industry. His responsibilities include conceptualizing and executing go-to-market strategies that align with the company's objectives.
Previous Experience in Digitalization
Prior to his current position, Dr. Hrnjadovic worked at DMG MORI AKTIENGESELLSCHAFT as Project Manager for Digitization and Project Manager for Tulip from 2019 to 2021. During this time, he led the implementation of over 50 digitalization projects for international industry companies. He also served as Geschäftsführer of DMG MORI Digital GmbH for one year, further enhancing his expertise in digital transformation.
Educational Background
Dr. Hrnjadovic completed his Bachelor of Science (B.Sc.) in Industrial Engineering and Management at Universität Paderborn from 2007 to 2012. He continued his studies at the same institution, earning a Master of Science (M.Sc.) in 2013. He later achieved a Doctorate in Business Administration (Dr. rer. pol.) from 2018, focusing on production management and controlling.
Entrepreneurial Ventures
Dr. Hrnjadovic co-founded the EdTech platform studygood, which serves as a digital e-learning marketplace connecting universities and students. His entrepreneurial experience includes winning the Founders Hack in 2018, an initiative by the Bertelsmann Foundation in collaboration with Miele & Cie. KG, showcasing his ability to innovate within the education technology sector.
Research and Teaching Experience
Dr. Hrnjadovic has several years of research experience in operations research, logistics management, and complexity management. He worked as a Wissenschaftlicher Mitarbeiter und Doktorand at the Professorship for Operations Management and Controlling at Universität Paderborn from 2013 to 2018. Additionally, he served as an Externer Lehrbeauftragter at the same university for five months in 2019.