Sara Fagen
About Sara Fagen
CEO and Co-Founder of Deep Root Analytics
Sara Fagen co-founded Deep Root Analytics in 2013. As CEO, she leads the company in providing data-driven media solutions. Deep Root Analytics specializes in political advertising and campaign management, leveraging extensive data to enhance the effectiveness of media buys. Fagen's leadership has seen the company emerge as a significant player in data analytics within the political sphere.
Leadership at DDC Public Affairs
Sara Fagen served as a partner at DDC Public Affairs, a renowned public affairs firm based in Washington D.C. During her tenure, she contributed to strategic communications and advocacy for various clients. Her involvement in DDC was part of her extensive experience in public affairs and political strategy, culminating in the significant milestone of assisting in the sale of DDC to Omnicom Group Inc. in 2014.
Founder of BlueFront Strategies
In addition to her role at Deep Root Analytics, Sara Fagen is the founder of BlueFront Strategies. This issue advocacy firm focuses on influencing public policy and opinion. Through BlueFront Strategies, Fagen applies her expertise in political strategy and advocacy to help clients navigate complex political landscapes and achieve their policy goals.
Political Director for President George W. Bush
Sara Fagen served as the White House Political Director for President George W. Bush. She played a pivotal role in Bush's 2004 re-election campaign as a senior strategist. Her efforts in political micro-targeting earned her recognition as a 'data whiz' by the Wall Street Journal. Fagen's work in the Bush administration highlighted her skills in political strategy and data analysis.
Founder of Resonate Insights
Sara Fagen is also the founder of Resonate Insights, a platform specializing in real-time consumer intelligence. Resonate Insights provides detailed consumer data and insights to help organizations understand and engage with their target audiences. Fagen's innovative approach has contributed to the platform's success in delivering actionable consumer intelligence.