Anubhav Plawat
About Anubhav Plawat
Anubhav Plawat is a Performance Marketing Analyst with a background in Mechanical Engineering and Business Management. He specializes in client acquisition strategies, budget management for advertising campaigns, and optimizing email marketing metrics.
Work at Turing
Anubhav Plawat has been employed at Turing.com as a Performance Marketing Analyst since 2021. In this role, he collaborates closely with sales teams to identify new client acquisition opportunities. He is responsible for monitoring budget distribution and the performance of paid advertising campaigns, ensuring effective allocation of resources to maximize results.
Education and Expertise
Anubhav Plawat holds a Bachelor of Technology (B.Tech.) in Mechanical Engineering from JSS Academy of Technical Education, Noida, which he completed from 2011 to 2015. He furthered his education by obtaining a Post Graduate Diploma in Management, focusing on Business Management, Marketing, and Data Analytics from the Institute of Management Technology, Ghaziabad, from 2018 to 2020. His expertise includes optimizing email campaign metrics such as delivery, open, and click-through rates.
Background
Prior to his current position, Anubhav Plawat gained experience in various marketing roles. He worked as a Digital Marketing Intern at Appinventiv for one month in 2019. In 2018, he served as a Marketing Coordinator at joi for three months in Dubai. Additionally, he was employed at Micromax Informatics Ltd as an Executive in Product Development and Data Analytics from 2016 to 2017.
Professional Skills
Anubhav Plawat possesses strong skills in performance marketing, particularly in the areas of paid advertising and email marketing. He researches and implements marketing tools, including automation software and integration tools, to enhance marketing projects. His role involves collaborating with stakeholders to prioritize product features based on marketing and research activities.