Brancen Wright
About Brancen Wright
Brancen Wright serves as the Global Director of Brand Advertising, Social and Digital at Turing.com, where he has worked since 2022. He has a diverse background in digital marketing, having held various roles at IBM and other companies, and possesses extensive skills in online tools and digital content creation.
Current Role at Turing
Brancen Wright serves as the Global Director of Brand Advertising, Social and Digital at Turing.com since 2022. In this role, he oversees the strategic direction and execution of brand advertising initiatives across various digital platforms. His responsibilities include managing social media campaigns and optimizing digital content to enhance brand visibility and engagement.
Previous Experience at IBM
Brancen Wright held multiple positions at IBM, contributing to the company's marketing efforts from 2017 to 2022. He worked as a Senior Acquisition Marketing Manager for IBM Cloud Video for one year and later served as Worldwide Digital & Performance Manager and WW Digital Strategy Lead in Developer Marketing. His roles involved developing digital marketing strategies and managing performance metrics to drive customer acquisition.
Educational Background
Brancen Wright studied Computer Engineering at California Polytechnic State University-San Luis Obispo from 2004 to 2006. He later pursued a Bachelor of Science in Business Administration with a focus on Marketing at Southern Oregon University from 2008 to 2011. Additionally, he studied Business, Management, Marketing, and Related Support Services at Cuesta College from 2006 to 2008.
Digital Marketing Skills and Certifications
Brancen Wright is a Google AdWords Qualified Individual, demonstrating his expertise in managing and optimizing Google Ad campaigns. He possesses advanced skills in various digital marketing tools, including Salesforce, Marketo, Bizible, and Tableau. His proficiency extends to SEO tools such as Brightedge, AWR, Ahrefs, and Moz, which are essential for optimizing digital content.
Technical Proficiencies
Brancen Wright has strong technical skills in HTML and CSS, which are important for web development and digital marketing. He is also skilled in using Adobe Photoshop, Illustrator, and Acrobat for creating and editing digital content. Furthermore, he holds a certification as a Microsoft Office Specialist in Access 2007 and Excel 2007, indicating his capabilities in data management and analysis.