Emerson Vieira Rocha
About Emerson Vieira Rocha
Emerson Vieira Rocha is a skilled copywriter and content strategist with experience in enhancing content production through generative AI tools. He has a background in marketing and has successfully led content initiatives that significantly increased engagement and conversion rates.
Work at Turing
Emerson Vieira Rocha worked at Turing in various roles from 2022 to 2023. Initially, he served as a Content Writer for five months, where he focused on producing engaging written content. Following this, he transitioned to the role of Copywriter, which he has held for 11 months. During his time at Turing, he contributed to content strategies that enhanced audience engagement and supported the company's marketing objectives.
Current Position at Kutumb
Since 2023, Emerson Vieira Rocha has been employed at Kutumb as a Content Strategist. In this remote role based in India, he is responsible for developing and implementing content strategies that align with the company's goals. His expertise in content production and audience engagement is instrumental in driving the company's content initiatives.
Education and Expertise
Emerson Vieira Rocha holds a Bachelor's degree in Marketing from Universidade Paulista, where he studied from 2018 to 2022. Additionally, he obtained a Technical Degree in Business Administration and Management from ETEC Professor Basilides de Godoy in 2015. His educational background equips him with a solid foundation in marketing principles and business strategies.
Professional Experience
Emerson Vieira Rocha has a diverse professional background. Before his roles at Turing and Kutumb, he worked as a Customer Service Representative and Telemarketing Sales Representative at Teleperformance in 2018. He also gained experience as a Marketing Intern at Value Semijoias in 2019. His varied roles have contributed to his skills in content creation, customer engagement, and marketing strategies.
Achievements in Content Strategy
Emerson Vieira Rocha has demonstrated significant achievements in content strategy and production. He successfully led a content team for a content-first app, attracting over 4,000 premium customers within six months. Additionally, he increased conversion rates by over 100% for a Silicon Valley SaaS company through strategic content initiatives. His use of generative AI tools like Firefly and GPT has further enhanced his content production capabilities.