Maya Reyes
About Maya Reyes
Maya Reyes is a Global Brand Advertising Manager at Turing.com, with a background in performance marketing and digital strategy. She has held various roles in organizations such as IBM and USCRI Albany, where she focused on enhancing digital presence and improving operational efficiency.
Work at Turing
Maya Reyes has been employed at Turing.com as the Global Brand Advertising Manager since 2022. In this role, she oversees brand advertising initiatives on a global scale, focusing on enhancing the company's market presence and driving brand awareness. Her responsibilities include managing advertising campaigns and collaborating with cross-functional teams to align marketing strategies with business objectives.
Previous Experience
Prior to her current position, Maya Reyes held several roles at IBM. She served as Worldwide Paid Media Manager for Developer Marketing from 2017 to 2022, where she managed paid media campaigns. Additionally, she completed internships at IBM in both Performance Marketing and Digital and Performance Marketing in 2015 and 2016, respectively. Maya also worked as a Senior Consultant and Manager at Skidmore-Saratoga Consulting Partnership for nine months in 2016 and 2017.
Education and Expertise
Maya Reyes earned a Bachelor's Degree in Management and Business and Social Work from Skidmore College, where she studied from 2013 to 2017. She also attended the International School of the Sacred Heart from 2007 to 2013, achieving her GED. Her expertise includes managing the entire campaign life cycle, focusing on data-driven insights to inform strategy, execution, and measurement.
Contributions to USCRI Albany
During her time at USCRI Albany, Maya played a significant role in transitioning the organization's procedures to a digital format. This initiative improved operational efficiency and enhanced customer relationship management. She also developed a strategic social media plan to bolster USCRI Albany's digital presence, demonstrating her ability to leverage digital marketing strategies for organizational improvement.
Internships and Early Career
Maya Reyes began her career with various internships that provided foundational experience in management and operations. In 2017, she interned at USCRI Albany as a Management and Operations Intern and at Shelters of Saratoga, INC. as a Case Management Intern. These roles contributed to her understanding of organizational operations and client management.