Niraj Keshri
About Niraj Keshri
Niraj Keshri is a Performance Marketing Analyst with extensive experience managing campaigns across various sectors, including Education, Automotive, and Healthcare. He has a strong background in digital marketing and data analytics, having worked for notable companies such as Turing and Silverpush.
Work at Turing
Niraj Keshri has held multiple roles at Turing, a technology company specializing in remote engineering talent. He started as a Performance Marketing Associate in 2021, where he worked for four months. He then progressed to the role of Performance Marketing Specialist from 2022 to 2023, serving for 11 months. Currently, he is employed as a Performance Marketing Analyst since 2023. In these positions, he has managed significant advertising budgets and campaigns, contributing to Turing's marketing efforts.
Education and Expertise
Niraj Keshri earned a Bachelor of Technology degree in Chemical Engineering from the Indian Institute of Technology, Delhi, completing his studies from 2011 to 2015. His educational background provides a strong foundation for his analytical skills. He specializes in performance marketing, focusing on various ad models such as CPC, CPA, and CPM. His expertise extends to data analytics, machine learning, and conversion rate optimization (CRO).
Background
Niraj Keshri has accumulated diverse experience in performance marketing across various sectors, including Education, Automotive, and Healthcare. He has worked in different capacities, starting as a Research Engineer at Hindustan Herbals Limited in 2014, followed by roles in digital marketing. He served as a Digital Marketing Expert at Aakash Educational Services Private Limited in 2018 and then as Lead - Marketing Strategy at Silverpush from 2019 to 2021.
Campaign Management Experience
Niraj Keshri has managed campaigns in international markets, including the Middle East, Latin America, and Southeast Asia. He has overseen monthly advertising budgets exceeding $1 million across multiple digital platforms. His efforts have led to double-digit growth in return on investment (ROI) for performance marketing campaigns, showcasing his ability to drive results in diverse market conditions.
Technical Skills
Niraj Keshri is proficient in leveraging advanced bid management tools, including Adobe Advertising Cloud. His technical skills enhance his capability to optimize advertising campaigns effectively. This expertise in technology and analytics supports his role in performance marketing, allowing him to implement data-driven strategies.