Niraj Keshri
About Niraj Keshri
Niraj Keshri is a Performance Marketing Specialist with extensive experience in managing large-scale marketing campaigns and achieving significant ROI growth. He currently works at Turing.com and has a background in digital marketing across various industries, supported by a Bachelor of Technology in Chemical Engineering from the Indian Institute of Technology, Delhi.
Current Role at Turing
Niraj Keshri has been serving as a Performance Marketing Specialist at Turing.com since 2021. In this role, he focuses on optimizing marketing strategies to enhance performance metrics. His work involves analyzing data to drive effective advertising campaigns, contributing to the company's overall marketing objectives. Turing.com is known for its innovative approach to technology and talent acquisition, making Niraj's role critical in reaching target audiences effectively.
Previous Experience in Digital Marketing
Niraj Keshri has accumulated significant experience in digital marketing across various organizations. He worked as a Digital Marketing Manager at AutoPortal India from 2018 to 2019, where he managed marketing strategies. Prior to that, he held the position of Digital Marketing Expert at Aakash Educational Services Private Limited for five months in 2018. He also served as Lead - Marketing Strategy at Silverpush from 2019 to 2021, focusing on developing and executing marketing strategies.
Education and Expertise
Niraj Keshri earned his Bachelor of Technology (B.Tech.) in Chemical Engineering from the Indian Institute of Technology, Delhi, studying from 2011 to 2015. His educational background provides a strong foundation for his analytical skills in performance marketing. He also completed his high school education at DAV Public School and Carmel Convent School, where he focused on Science. His academic achievements complement his professional expertise in digital marketing.
Achievements in Performance Marketing
Niraj Keshri has demonstrated a strong ability to drive results in performance marketing. He achieved double-digit growth in return on investment (ROI) through targeted marketing strategies. His experience includes managing a substantial monthly advertising budget of INR 5-10 Crore, showcasing his capability in handling large-scale marketing campaigns. He has executed campaigns across various ad models, including CPC, CPA, CPI, CPL, CPM, and CPV, and utilized demand-side platforms like Display & Video 360.
Certifications and Skills
Niraj Keshri is certified in Google Ads, highlighting his proficiency in digital advertising platforms. He has experience with third-party bid management tools such as Adobe Advertising Cloud. His passion for web analytics and conversion rate optimization (CRO) indicates a focus on data-driven marketing approaches. This skill set enables him to analyze campaign performance effectively and implement strategies for continuous improvement.