Vinora Fernandes
About Vinora Fernandes
Vinora Fernandes serves as the Demand Lead for Global Brand Marketing at Turing, where she leads the global social media marketing team and oversees content execution. With a background in marketing roles at various organizations, she has developed expertise in consumer-centric marketing strategies and data-driven storytelling.
Current Role at Turing
Vinora Fernandes serves as the Demand Lead for Global Brand Marketing at Turing since 2023. In this role, she leads the global social media marketing team, focusing on developing consumer-centric, multi-channel marketing plans. She oversees the daily execution of content, ensuring it aligns with the brand's voice while optimizing for timely news and cultural relevance. Additionally, she drives creative operations for all organic social media content, utilizing sentiment analysis through social listening for comprehensive weekly reporting.
Previous Experience in Marketing
Vinora Fernandes has a diverse background in marketing, having held several positions prior to her current role. She worked at Kotak Mahindra Bank as an Assistant Marketing Manager from 2017 to 2018 and as a Marketing Executive from 2016 to 2017. She also served as a Marketing Campaign Manager at GrowthGravy from 2020 to 2021 and as a Social Media Marketing Strategist there from 2019 to 2020. Additionally, she worked as a Marketing Instructor at Skill Studio Online during 2020 to 2021.
Educational Background
Vinora Fernandes studied at St. Xavier's College, where she earned a Bachelor of Arts (B.A.) Honours degree in Economics. She furthered her education at The Digital Marketing Training Institute - DMTI, obtaining a Postgraduate Degree in Digital Marketing. This educational foundation supports her expertise in developing marketing strategies and managing brand narratives.
Skills and Expertise in Digital Marketing
Vinora Fernandes specializes in digital marketing, focusing on simplifying complex data and insights to inspire storytelling and create relatable brand narratives. She has experience in sentiment analysis and social listening, which she utilizes for reporting and strategy development. Her skills encompass overseeing content execution and aligning marketing efforts with brand objectives.