Yogesh Raj
About Yogesh Raj
Yogesh Raj is a Performance Marketing Lead with extensive experience in digital marketing, having previously held positions at Freshworks, Vembu Technologies, and Tata Consultancy Services. He specializes in data-driven lead generation campaigns and has a strong analytical skill set, focusing on enhancing digital brand value and demand generation.
Current Role at Turing
Yogesh Raj serves as the Performance Marketing Lead at Turing.com since 2022. In this role, he focuses on optimizing marketing strategies to enhance performance metrics. His responsibilities include managing data-driven lead generation campaigns and utilizing PPC advertisements specifically for SaaS products. Yogesh operates in a remote capacity, allowing him to leverage his expertise in performance marketing across various markets.
Previous Experience at Freshworks
Before joining Turing, Yogesh worked at Freshworks as the Lead for Digital Marketing from 2017 to 2022. During his tenure in Chennai, India, he concentrated on demand generation for Freshservice, particularly in the UK and MEA markets. His role involved creating innovative marketing strategies that contributed to the company's growth and visibility in the digital landscape.
Background in Digital Marketing
Yogesh has a solid foundation in digital marketing, having previously worked as a Senior Digital Marketing Analyst at Vembu Technologies from 2015 to 2017. His experience in this position further developed his skills in data analysis and campaign management. Additionally, he served as an Assistant Systems Engineer at Tata Consultancy Services from 2007 to 2009, which provided him with a technical background beneficial for his marketing career.
Educational Qualifications
Yogesh Raj holds a Master of Science (M.Sc.) in Electrical Engineering from the National University of Singapore, where he studied from 2009 to 2010. He also earned a Bachelor of Engineering (B.E.) in Electrical and Electronics Engineering from Sri Venkateswara College of Engineering, completing his degree from 2003 to 2007. His educational background supports his analytical skills and technical understanding in the marketing domain.
Skills and Interests
Yogesh possesses strong analytical skills, enabling him to identify trends and patterns in large datasets to inform marketing strategies. He has a keen interest in building long-lasting relationships with influencers, analysts, and industry experts to enhance digital brand value. Additionally, he actively updates his knowledge on emerging trends and best practices in SEO, content marketing, and social media platforms.