Ziyue Zac Wu
About Ziyue Zac Wu
Ziyue Zac Wu serves as the Head of Performance Marketing at Turing, where he has worked since 2019. He has previous experience in data consulting and user acquisition at American Express Business and Pocket Gems, respectively, and holds a Master's Degree in Statistics from Columbia University.
Current Role at Turing
Ziyue Zac Wu serves as the Head of Performance Marketing at Turing, a position he has held since 2019. In this role, he is responsible for developing and executing marketing strategies that enhance performance metrics. His focus includes optimizing user acquisition and engagement, leveraging data analytics to inform decisions, and driving growth initiatives within the organization. His tenure at Turing spans over five years, during which he has contributed to the company's marketing efforts in Palo Alto.
Previous Experience in Marketing and Consulting
Before joining Turing, Ziyue Zac Wu accumulated diverse experience in marketing and consulting. He worked at American Express Business as a Data Consultant for five months in 2016, where he focused on data-driven insights to support business strategies. Following this, he spent two years at Pocket Gems as a User Acquisition specialist from 2017 to 2019, where he was involved in strategies to attract and retain users in the competitive gaming market. Additionally, he worked at PreAngel Partners as an Investment Professional for one year from 2014 to 2015.
Educational Background
Ziyue Zac Wu has a strong educational foundation in mathematics and statistics. He began his studies at Stony Brook University, where he pursued a Bachelor's Degree Candidate in Applied Mathematics and Computer Science from 2010 to 2012. He then transferred to the University of Southern California, completing a Bachelor's Degree in Computational and Applied Mathematics from 2012 to 2014. Furthering his education, he attended Columbia University, earning a Master’s Degree in Statistics from 2015 to 2016.