Amanda De Amicis
About Amanda De Amicis
Amanda De Amicis is a Marketing & Communications Specialist at Turnitin, where she has worked since 2020. She has extensive experience in marketing roles across various companies in Australia, complemented by her academic background in Sociology and Business.
Work at Turnitin
Amanda De Amicis has been serving as the Marketing & Communications Specialist for the APAC region at Turnitin since 2020. In this role, she focuses on enhancing the company's marketing strategies and communications within the Asia-Pacific market. Her responsibilities include interpreting data trends from Google Analytics to inform marketing decisions and improve outreach efforts.
Previous Experience in Marketing
Prior to her current position, Amanda worked as a Content Marketing Manager at Entity Solutions from 2018 to 2020. She also held the role of Digital Strategist & Content Writer at Arrow Digital Marketing for nine months in 2016. Additionally, she served as a Client Account Manager at SponsoredLinX and as a Digital Marketing Specialist at Digital Deluxe Australia, contributing to various marketing initiatives and client management.
Educational Background
Amanda De Amicis completed her Bachelor of Arts (Honours) in Sociology at Monash University from 2007 to 2011. She furthered her education by obtaining a Master of Business in Marketing & Public Relations from Queensland University of Technology, where she studied from 2014 to 2016. Her academic background provides a strong foundation for her marketing expertise.
Expertise in Marketing Strategies
Amanda possesses expertise in UX strategy and reputation management, which enhances her capabilities in search engine marketing and content creation. She is skilled in developing persuasive messaging for various formats, including physical mail-outs, and has experience in selecting keywords for pay-per-click campaigns. Her approach combines traditional marketing principles with a digital focus.
Career Development and Skills
Throughout her career, Amanda has demonstrated a commitment to crafting solutions for businesses and continuously seeks new challenges in the marketing field. Her experience includes roles in customer service and resolutions consulting, which have contributed to her comprehensive understanding of client needs and effective communication strategies.