Andrea Araiza
About Andrea Araiza
Andrea Araiza serves as the Director of Global Content & Digital Marketing at Turnitin, a position she has held since 2023. With a background in marketing that includes roles at ReThink Labels and Home Products International, she specializes in global digital marketing strategies and data-driven decision-making.
Current Role at Turnitin
Andrea Araiza serves as the Director of Global Content & Digital Marketing at Turnitin, a position she has held since 2023. In this role, she is responsible for overseeing the development and execution of content strategies that align with the company's global marketing objectives. Her focus includes enhancing digital marketing efforts to engage audiences and promote Turnitin's services effectively.
Previous Experience at ReThink Labels
Before joining Turnitin, Andrea worked as the Marketing Manager at ReThink Labels from 2015 to 2018. During her three years in this role, she was based in Anaheim, California, where she managed various marketing initiatives. Her responsibilities included developing marketing strategies and campaigns that contributed to the company's growth and visibility in the market.
Internship at Home Products International
Andrea began her career as a Marketing Intern at Home Products International - North America, Inc. from 2011 to 2012. This 11-month internship in the Greater Chicago Area provided her with foundational experience in marketing practices, allowing her to gain insights into the industry and develop essential skills that would benefit her future roles.
Education and Expertise
Andrea Araiza earned her Bachelor of Business Administration (BBA) in Marketing from The University of Texas at El Paso, where she studied from 2012 to 2014. Her educational background has equipped her with a solid understanding of marketing principles and strategies. She possesses expertise in digital demand generation, focusing on creating and managing marketing campaigns that drive interest and demand for products and services.
Digital Marketing Skills
Andrea has extensive experience in developing and executing global digital marketing strategies. She emphasizes leveraging data to inform her marketing strategies, which aids in driving business growth. Her skills include managing digital marketing campaigns and utilizing analytics to optimize performance and achieve marketing objectives.