Betsy Matsunaga
About Betsy Matsunaga
Betsy Matsunaga serves as the Regional Director for North East Asia at Turnitin, a position she has held since 2021. With extensive experience in sales and marketing across the region, she has previously worked at notable companies such as ICIS, Clarivate Analytics, and Dow Jones.
Work at Turnitin
Betsy Matsunaga has held the position of Regional Director for Northeast Asia at Turnitin since 2021. In this role, she is responsible for overseeing operations and driving growth in the region. Her focus includes developing customer-centric strategies and enhancing the company's presence in the educational technology sector. With her extensive background in sales and marketing, she aims to foster relationships with educational institutions and improve the effectiveness of Turnitin's services.
Previous Experience at ICIS
Before joining Turnitin, Betsy Matsunaga served as the Head of Sales for North Asia at ICIS from 2020 to 2021. During her tenure in Tokyo, Japan, she was responsible for leading sales initiatives and developing strategies to enhance market penetration. Her experience at ICIS contributed to her understanding of the regional market dynamics and customer needs.
Background at Clarivate Analytics
Betsy Matsunaga worked as Senior Director at Clarivate Analytics, specifically within the CompuMark division, from 2018 to 2020. In this role, she managed sales operations and contributed to the company's strategic direction in the intellectual property sector. Her experience at Clarivate Analytics further solidified her expertise in sales management and customer engagement.
Long Tenure at Dow Jones
Betsy Matsunaga spent 24 years at Dow Jones, where she held the position of Director of International Sales for Dow Jones Global Media from 1994 to 2018. This long tenure allowed her to develop a deep understanding of international sales strategies and media operations. Her role involved managing sales teams and driving revenue growth across various markets.
Education and Expertise
Betsy Matsunaga holds a Bachelor's degree in Business Administration from the University of Nebraska-Lincoln, which she completed from 1985 to 1989. She also earned a Master's degree in International Business Studies from the University of South Carolina between 1992 and 1994. Her educational background, combined with her extensive professional experience, equips her with strategic thinking skills and a strong foundation in global market management.