Daniela Zamudio
About Daniela Zamudio
Daniela Zamudio is a seasoned marketing professional with extensive experience in field marketing and communications. She currently holds positions at Turnitin and Centro, while also serving as a communications consultant at CATANA Brand Building, and has previously worked with notable brands like Tiffany & Co. and L'Oréal.
Work at Turnitin
Daniela Zamudio has been working at Turnitin in the Field Marketing role since 2020. In this position, she is responsible for developing and implementing marketing strategies that support the company's objectives. Her work involves engaging with various stakeholders to enhance brand visibility and promote Turnitin's services.
Current Role at Centro
Since 2020, Daniela Zamudio has also served as a Global Fashion Management - Marketing Professor at Centro in Mexico. In this capacity, she educates students on marketing principles specific to the fashion industry. Her experience in marketing and communications informs her teaching approach, providing students with practical insights.
Previous Experience in Marketing
Prior to her current roles, Daniela worked at Tiffany & Co. as a Marketing and Public Relations professional from 2018 to 2020. She also held a position at Grupo Axo® as Marketing and Communications for Tommy Hilfiger and HB from 2017 to 2018. Her earlier experience includes a five-year tenure at Grupo Axo as a Marketing and PR Senior Executive for Tommy Hilfiger/Express and a role as Group Marketing Manager for Yves Saint Laurent and Designer Brands at L'Oréal from 2015 to 2016.
Education and Expertise
Daniela Zamudio holds a Master's degree in Marketing from Instituto Tecnológico Autónomo de México, completed in 2018. She also earned a Master of Business and Technology from Collective Academy in 2020. Her undergraduate studies include a degree in Business Management from Northumbria University and a degree in Ciencias de la Comunicación from Universidad Iberoamericana, Ciudad de México. Daniela's educational background supports her expertise in marketing strategies across various sectors.
Language Proficiency and Specializations
Fluent in Spanish, English, and Portuguese, Daniela Zamudio is well-equipped to manage international marketing campaigns. She specializes in experiential marketing, focusing on creating memorable consumer experiences. Additionally, her expertise extends to lifestyle marketing, targeting consumers based on their lifestyle preferences, and she has developed marketing strategies for luxury, entertainment, lifestyle, and beauty brands.