Donna Christopher
About Donna Christopher
Donna Christopher serves as the Senior Director of Product Marketing at Turnitin, where she has worked since 2021. She has held various marketing leadership roles in the edtech sector, including positions at Rocket Software, Nearpod, and Blackboard, and possesses expertise in demand generation and marketing strategies.
Current Role at Turnitin
Donna Christopher serves as the Senior Director of Product Marketing at Turnitin. She has held this position since 2021, working remotely for three years. In this role, she focuses on developing and executing marketing strategies that align with Turnitin's mission to promote academic integrity and enhance assessment solutions.
Previous Experience in Product Marketing
Prior to her current role, Donna Christopher held several significant positions in product marketing. She worked at Rocket Software as the Demand Generation Director from 2020 to 2021. Before that, she served as the Senior Director of Product Marketing at Nearpod for seven months in 2019. Her experience also includes a two-year tenure at Blackboard as the Senior Director of Demand Generation from 2013 to 2015, and three years as the Senior Director of Product Marketing at Blackboard from 2010 to 2013.
Expertise in Marketing Strategies
Donna Christopher specializes in marketing strategies within the edtech, martech, collaboration, and IT sectors. She is recognized for her expertise in integrated demand-generation campaigns and sales enablement. Her extensive background includes developing positioning and messaging for academic integrity and assessment solutions, which are critical components of her current and previous roles.
Educational Background
Donna Christopher earned her MBA from the Questrom School of Business at Boston University. She also holds a Bachelor of Science degree in Mechanical Engineering from the University of Michigan. Her educational background provides a strong foundation for her extensive career in product marketing and demand generation.
Career Timeline and Roles
Throughout her career, Donna Christopher has held various roles in marketing and product management. She began as a Partner Manager at Elluminate in 2008, transitioning to Director of Marketing at the same company until 2010. She has also worked at Centra and Saba in product marketing roles. Her career reflects a consistent focus on driving marketing initiatives and enhancing product visibility in competitive markets.