Laura Spring
About Laura Spring
Laura Spring is a Digital Marketing Campaigns Specialist for EMEA at Turnitin, with over six years of experience in integrated digital marketing strategies. She has held various marketing roles across multiple organizations, demonstrating expertise in SEO, social media advertising, and email marketing.
Current Role at Turnitin
Laura Spring serves as a Digital Marketing Campaigns Specialist for the EMEA region at Turnitin. She has held this position since 2021 and is based in Newcastle upon Tyne, England. In her current role, she focuses on developing and executing digital marketing campaigns that align with Turnitin's objectives, utilizing her extensive knowledge of integrated digital marketing strategies.
Previous Experience in Digital Marketing
Prior to her role at Turnitin, Laura Spring worked as a Digital Marketing Manager at Precept (UK) Ltd from 2019 to 2021. She also held the position of Digital Marketing Executive at Daykin & Storey for one year, from 2018 to 2019. Earlier in her career, she was a Marketing Assistant at Cottages In Northumberland for ten months, from 2017 to 2018. These roles contributed to her development of expertise in digital marketing across various sectors.
Educational Background and Qualifications
Laura Spring studied at the University of Newcastle-upon-Tyne, where she earned a Bachelor of Arts (BA) degree in English Literature with Media, Communications, and Cultural Studies from 2012 to 2015. She also completed a Certificate in Professional Marketing at the Chartered Institute of Marketing in 2016, focusing on Marketing Communications. Additionally, she achieved GCSE and A-levels at Clacton County High School from 2005 to 2012.
Skills and Expertise in Digital Marketing
Laura Spring has developed advanced skills in various digital marketing tools and platforms. She is proficient in Google Analytics, Tag Manager, and social media advertising platforms including LinkedIn, Twitter, Facebook, and Instagram. Her expertise extends to leading targeted paid search and social media campaigns, as well as in-depth knowledge of SEO and Conversion Rate Optimization (CRO). She is also skilled in utilizing email marketing platforms such as MailChimp and Campaign Monitor.
Early Career and Internships
Laura Spring began her career with various roles that laid the foundation for her expertise in marketing. She worked as a Communications Officer (Maternity Cover) at Tyne & Wear Archives & Museums from 2016 to 2017 and as a Marketing and Media Assistant at HEADWAY ARTS in 2016. Additionally, she completed an Arts Marketing Internship at HEADWAY ARTS in 2015 and a work placement at New Writing North. These early experiences contributed to her strong passion for creating and curating content.