Matt Kennard
About Matt Kennard
Matt Kennard is a Regional Marketing Manager for Europe at Turnitin, with a strong background in copywriting and marketing. He has held various marketing roles across multiple organizations, leveraging analytics tools to optimize marketing strategies.
Current Role at Turnitin
Matt Kennard serves as the Regional Marketing Manager for Europe at Turnitin, a position he has held since 2020. In this role, he is responsible for overseeing marketing strategies and initiatives across the European region. His work involves managing a substantial advertising budget of £100k for Paid Social campaigns, utilizing platforms such as Google Ads, LinkedIn Ads, and Facebook Ads to drive sales and enhance the marketing pipeline.
Previous Experience in Marketing
Prior to his current role, Kennard held various marketing positions at Turnitin, including Marketing Campaigns Manager from 2018 to 2020 and Regional Marketing Manager from 2016 to 2018. His experience also includes five years as Marketing Manager at Capita Learning Services from 2011 to 2016, and a year as Marketing & Communications Advisor at Wellington Zoo in 2009. His background as a copywriter enhances his collaboration with creative teams.
Educational Background
Matt Kennard studied at the University of Sunderland, where he earned a BA (Hons) in English Studies from 1996 to 1999. He also attended Durham Sixth Form Centre from 1994 to 1996. His education in English Language and Literature contributes to his skills in communication and marketing.
Influences in Marketing
Kennard draws marketing inspiration from notable industry figures such as Byron Sharp, Seth Godin, Mark Ritson, and Robert Cialdini. These influences shape his approach to marketing strategy and execution, reflecting a commitment to understanding consumer behavior and effective communication.
Technical Skills and Tools
In his marketing roles, Kennard utilizes various tools to track results and optimize marketing tactics. He is proficient in Google Analytics, Pardot, and Salesforce, which aid in analyzing campaign performance and driving data-informed decisions.