Matthew Hofacker
About Matthew Hofacker
Matthew Hofacker is a Growth Marketing Manager with expertise in demand generation, focusing on acquisition, activation, and retention strategies for startups. He has held various roles in growth marketing and sales across multiple companies, including Scalable Labs and Aflac, and currently works at TurnKey Lender.
Current Role at TurnKey Lender
Matthew Hofacker serves as the Growth Marketing Manager at TurnKey Lender, a position he has held since 2020. In this role, he focuses on demand generation strategies that enhance customer acquisition, activation, and retention. His work involves developing innovative marketing initiatives that align with the company's growth objectives.
Previous Experience in Growth Marketing
Prior to his current role, Hofacker worked as a Growth Hacker at Scalable Labs and Trepic from 2017 to 2019. During this time, he developed and implemented growth strategies that contributed to the companies' market presence. Additionally, he served as a Growth Consultant at CostFixed for a brief period in 2017.
Sales and Business Development Background
Matthew Hofacker has a diverse background in sales and business development. He began his career as a Sales Representative at Aflac in 2011, followed by a role as a Business Development Representative at TDP Data Systems from 2019 to 2020. He also worked as an Account Executive, SEO, and Junior Product Manager at Resite Online from 2012 to 2015.
Education and Expertise in Marketing
Hofacker earned a Bachelor of Science in Marketing from Old Dominion University, where he studied from 2011 to 2013. His expertise spans various sectors, including SaaS, online education, eCommerce, B2B digital services, and mobile applications. He seeks environments that encourage collaboration and innovation in growth initiatives.