David Mac Donald
About David Mac Donald
David Mac Donald is an Enterprise Account Director with extensive experience in sales and business development across various technology companies. He has a strong background in SaaS and expertise in content engagement strategies, having held key positions at organizations such as Google, Dailymotion, and Turtl.
Current Role at Turtl
David Mac Donald serves as the Enterprise Account Director at Turtl since 2019. In this role, he focuses on developing strategic relationships with enterprise clients, leveraging his extensive experience in sales and account management. His work involves understanding client needs and delivering tailored solutions that enhance content engagement.
Previous Experience in Sales Leadership
David has held several significant positions in sales leadership across various companies. He worked as Divisional Vice President Sales EMEA at Thismoment from 2011 to 2013. Following that, he served as Sales Director for Opal Labs from 2014 to 2019, where he was responsible for driving sales strategies in the EMEA region. His earlier roles include Sales Director at Nextag and Business Development Director at Dailymotion and Bebo.
Educational Background in Law and Business
David studied at Liverpool John Moores University, where he earned a Bachelor of Arts degree in Law and Business from 1995 to 1998. This educational foundation provided him with a strong understanding of legal and business principles, which he has applied throughout his career in various sales and account management roles.
Expertise in SaaS and Content Engagement
David possesses a strong background in Software as a Service (SaaS), particularly in creating and managing interactive content platforms. He has expertise in leveraging psychological principles to enhance content engagement and persuasion, along with advanced skills in utilizing analytics to derive actionable insights from content performance.
Career Progression and Industry Experience
David's career spans over two decades, with notable roles at major companies including Google, where he served as Retail Vertical Industry Head and Key Account Manager. His experience also includes working at DoubleClick as an Account Executive. This diverse background has equipped him with a comprehensive understanding of the digital marketing and content landscape.