Gail Van Der Merwe
About Gail Van Der Merwe
Gail Van Der Merwe is an Account Based Marketing Manager with extensive experience in digital marketing and communication science. She has held various roles at Experian and Clarivate Analytics, and currently works at Turtl in the United Kingdom.
Current Role at Turtl
Gail Van Der Merwe serves as the Account Based Marketing Manager at Turtl, a position she has held since 2021. In this role, she focuses on developing and implementing targeted marketing strategies that enhance customer engagement and drive lead generation. Her expertise in account-based marketing allows her to tailor campaigns to meet the specific needs of clients, ensuring effective communication and brand presence.
Professional Experience at Experian
Gail Van Der Merwe has extensive experience at Experian, where she held multiple roles from 2006 to 2016. She began as a Business Report Researcher, followed by positions as a Client Consultant, Product Specialist, and Marketing Specialist. Throughout her tenure, she developed integrated digital marketing campaigns that improved brand visibility and generated leads, contributing significantly to the company's marketing efforts.
Previous Role at Clarivate Analytics
From 2016 to 2018, Gail worked as the Marketing Manager for Sub Saharan Africa at Clarivate Analytics. In this role, she was responsible for overseeing marketing initiatives in the region, focusing on strategic planning and execution of campaigns that aligned with the company's objectives. Her work contributed to enhancing the company's market presence in Sub Saharan Africa.
Education and Qualifications
Gail Van Der Merwe holds a Bachelor’s Degree in Communication and Media Studies from the University of South Africa, which she completed from 2007 to 2012. Additionally, she studied at Huthwaite International, where she focused on General Sales, Merchandising, and Related Marketing Operations, achieving SPIN Sales Skills in 2015. Her educational background supports her expertise in communication and marketing strategies.
Expertise in Digital Marketing
Gail possesses strong expertise in strategic thinking and digital marketing. Her focus on delivering high-quality campaigns is evident in her ability to develop integrated marketing strategies that enhance brand presence and generate leads. Her background in communication science further supports her effectiveness in account-based marketing, allowing her to craft messages that resonate with target audiences.