Regina Eckes
About Regina Eckes
Regina Eckes serves as the Marketing Manager at Twin Cities Habitat for Humanity, where she has worked since 2021. With a background in marketing and content management across various organizations, she holds a Bachelor of Arts in English and Creative Writing from St. Cloud State University.
Work at Twin Cities Habitat for Humanity
Regina Eckes has served as the Marketing Manager at Twin Cities Habitat for Humanity since 2021. In this role, she manages relationships with individual contractors, partner agencies, and print and promotions vendors. She oversees paid digital marketing efforts, which include social media, Google Ads, radio, and over-the-top (OTT) advertising, integrating digital strategies into marketing campaigns. Eckes also runs weekly editorial meetings and monthly content planning sessions, contributing to the production of multiple blogs each week. She has authored various blog posts, including 'The Heights Development: Empowering Sustainable Futures' and 'I'm going to do this one day: Arlisa's Homeowner Story'.
Previous Marketing Experience
Before joining Twin Cities Habitat for Humanity, Regina Eckes held several marketing positions. She worked at Minneapolis Northwest as the Marketing & Content Manager from 2017 to 2021 and previously served as the Senior Marketing & Content Manager for eight months in 2021. Her earlier experience includes roles at HarperCollins Publishers as a Marketing Coordinator and Advertising Assistant from 2010 to 2012, and as an Associate Marketing Manager at Macmillan from 2012 to 2015. Additionally, she worked at Barnes & Noble, Inc. as a Community Business Development Manager from 2016 to 2017.
Education and Expertise
Regina Eckes studied at St. Cloud State University, where she earned a Bachelor of Arts in English and Creative Writing from 2002 to 2005. She also attended New York University, obtaining a certification in Publishing in 2009. Her educational background supports her expertise in marketing and content creation, enabling her to effectively manage marketing strategies and team training at Twin Cities Habitat for Humanity.
Professional Development and Training
Regina Eckes is committed to professional growth and development. She attended the workshop 'Breaking the Cycle of White Supremacy Culture', focusing on personal and professional development. In her current role, she provides training on content planning and blog best practices to the marketing and communications team, enhancing their skills and contributing to the organization's overall marketing effectiveness.
Leadership and Team Management
At Twin Cities Habitat for Humanity, Regina Eckes manages three direct reports, supporting their career development. She emphasizes team collaboration through regular editorial meetings and content planning sessions. Her leadership approach fosters a productive environment, allowing her team to produce high-quality content and achieve marketing objectives.