Joe S.
About Joe S.
Joe S. serves as the Chief Marketing Officer at Twine, where he focuses on improving the quality of freelance work by connecting businesses with top-tier freelancers. He has played a significant role in expanding Twine's network and launching Twine Enterprise to enhance the efficiency of freelance hiring.
Work at Twine
Joe S. has served as the Chief Marketing Officer at Twine since 2015. In this role, he has focused on enhancing the platform's capabilities to connect agencies with high-quality freelancers. He has been instrumental in the launch of Twine Enterprise, a product aimed at streamlining the process for agencies to find suitable freelancers. His tenure at Twine has seen significant growth in the platform's user base and functionality.
Initiatives for Freelancers
Joe S. has been involved in initiatives that prioritize quality in freelance work. He addresses the challenge of declining quality in freelance marketplaces by emphasizing the importance of selecting the best freelancers for projects. His efforts aim to save companies time and money while ensuring that they receive high-quality work from skilled professionals.
Network of Creative Professionals
Under Joe S.'s leadership, Twine has built a network of over 250,000 creative professionals. This extensive network allows clients to access a diverse range of talent for their projects. Joe actively engages with freelancers globally, encouraging them to create portfolios and collaborate on the Twine platform, thereby enhancing the overall quality of work available.
Focus on Quality in Freelance Marketplaces
Joe S. emphasizes quality over price differentiation in the freelance marketplace. His approach seeks to combat the prevalent issue of declining standards by advocating for a more discerning selection of freelancers. This focus on quality is a cornerstone of his strategy to improve the overall experience for both freelancers and clients on the Twine platform.
Background in Marketing
With nearly a decade of experience in his current role, Joe S. has developed a strong background in marketing within the freelance industry. His expertise lies in understanding the dynamics of freelance work and the needs of both freelancers and clients. This background supports his initiatives and strategies at Twine.