Cecilia Riegel
About Cecilia Riegel
Cecilia Riegel serves as the Associate Media Director at Two Rivers Marketing and has been with Walz Tetrick Advertising as Media Account Director since 2023. She possesses extensive experience in strategic planning and media management, having worked with notable clients and led teams in the field.
Work at Two Rivers Marketing
Cecilia Riegel has served as Associate Media Director at Two Rivers Marketing since 2020. In this role, she focuses on strategic planning and integrated media planning. Riegel has worked on media accounts for clients such as CommunityAmerica Credit Union and Children's Mercy Hospitals & Clinics. Her responsibilities include adapting media plans based on market trends and business changes, ensuring that campaigns remain relevant and effective.
Current Role at Walz Tetrick Advertising
In 2023, Cecilia Riegel transitioned to Walz Tetrick Advertising as Media Account Director. This position allows her to leverage her extensive experience in media management and strategic planning. Riegel's role involves overseeing media accounts and ensuring that client objectives are met through effective media strategies.
Background in Media Management
Cecilia Riegel has a robust background in media management, having worked in the industry for over two decades. Prior to her current roles, she was the Director of Paid Media at Callahan from 1999 to 2019. During her tenure, she managed media accounts for significant clients, including Elanco Animal Health and Tyson Nudges. Her experience has equipped her with skills in media negotiation, execution, and campaign analysis.
Expertise in Strategic Planning
Riegel possesses strong expertise in strategic planning and integrated media planning. She has demonstrated her ability to lead teams and mentor others in the field of media management. Her approach includes applying consumer research and front-end analytics to develop effective brand and media strategies, ensuring that campaigns are data-driven and aligned with client goals.
Achievements in Media Negotiation and Reporting
Cecilia Riegel has a proven track record in media negotiation and execution, as well as campaign analysis and reporting. Her skills enable her to adapt media plans to align with emerging market trends and changes in business needs. This adaptability is crucial in the fast-paced media landscape, allowing her to deliver successful outcomes for her clients.