Erich Baker
About Erich Baker
Erich Baker serves as the Executive Director of Client Services at Two Rivers Marketing, bringing over 14 years of experience in B2B and retail marketing. His career includes significant roles at The Integer Group, Marsh, and Two Rivers Marketing, where he has specialized in marketing campaign strategy and execution.
Current Role at Two Rivers Marketing
Erich Baker serves as the Executive Director of Client Services at Two Rivers Marketing, a position he has held since 2023. In this role, he oversees client relationships and ensures the effective delivery of marketing services. His extensive background in marketing and client management supports his responsibilities in this leadership position.
Previous Experience at Two Rivers Marketing
Prior to his current role, Erich Baker worked at Two Rivers Marketing in various capacities. He was the B2B Account Director from 2013 to 2020, where he focused on business-to-business marketing strategies. He then served as the Senior Program Director from 2020 to 2023, further enhancing his expertise in program management and client services.
Career Background in Marketing
Erich Baker has over 14 years of experience in an agency setting, specializing in B2B and retail marketing. His career includes a five-year tenure at The Integer Group as a Senior Account Executive and a five-year role as Associate Vice President of Marketing at Marsh. This diverse experience has equipped him with a strong foundation in marketing campaign strategy and execution.
Educational Background
Erich Baker studied at Truman State University from 1994 to 1997 and later attended Iowa State University - Ivy College of Business, where he earned a Bachelor of Science in Marketing from 2000 to 2002. His education has provided him with a solid understanding of marketing principles and practices.
Specializations and Skills
Erich Baker specializes in marketing campaign strategy and execution, retail marketing, and promotional marketing. He has also gained two years of accounting and finance experience in a small business setting. His aim is to broaden his knowledge across various marketing disciplines to achieve a well-rounded professional experience.