Joe Boswell, MBA
About Joe Boswell, MBA
Joe Boswell is a Marketing Strategy Director with over 17 years of experience in marketing, currently working at Two Rivers Marketing in Des Moines, Iowa. He has held various positions in marketing and account management, supporting brands such as John Deere and Michelin, and holds an MBA from the University of Iowa.
Work at Two Rivers Marketing
Joe Boswell has been serving as the Marketing Strategy Director at Two Rivers Marketing since 2020. In this role, he leads the Account Based Marketing practice and is responsible for developing and executing marketing strategies that align with client business objectives. Prior to this position, he worked as a Senior Account Director at the same agency from 2017 to 2020, focusing on brand development and demand generation. His tenure at Two Rivers Marketing has contributed to the agency's reputation for effective marketing solutions.
Previous Experience at The Integer Group
Before joining Two Rivers Marketing, Joe Boswell worked at The Integer Group for nearly a decade. He held various positions, including Assistant Account Director for Michelin North America from 2011 to 2014 and Account Executive for Mohawk Industries from 2007 to 2009. His roles involved managing client accounts and developing marketing strategies for well-known brands. His experience at The Integer Group laid a strong foundation for his subsequent roles in marketing strategy.
Education and Expertise
Joe Boswell holds a Master of Business Administration (M.B.A.) from The University of Iowa Tippie College of Business, where he studied from 2015 to 2019. He also earned a Bachelor's Degree in Advertising with a minor in Economics from Iowa State University between 2001 and 2004. His educational background complements his expertise in brand development, demand generation, product launches, content marketing, and social media marketing.
Background in Marketing
With over 17 years of experience in marketing, Joe Boswell has developed a comprehensive understanding of both B2B and B2C marketing initiatives. He has worked with various national manufacturers and retailers, supporting brands such as John Deere, Michelin, and Pella Windows and Doors. His experience includes leading cross-discipline agency teams and collaborating with retail channel partners, enhancing his ability to translate business objectives into effective marketing strategies.
Interests and Personal Insights
Outside of his professional work, Joe Boswell enjoys biking and is knowledgeable about the best bike trails in the area. He is passionate about engaging with salespeople to gain insights that inform marketing strategies. Additionally, he writes about the alignment of marketing and sales, reflecting his interest in strategic planning and the integration of marketing initiatives with business goals.