Liz Smith
About Liz Smith
Liz Smith is a Media Planner/Buyer with extensive experience in media strategy and negotiation. She has worked at Two Rivers Marketing since 2021 and previously held various roles in public relations and communications.
Current Role as Media Planner/Buyer
Liz Smith currently serves as a Media Planner/Buyer at Two Rivers Marketing, a position she has held since 2021. In this role, she leads the negotiation and placement of media buys, ensuring adherence to budget constraints. Her responsibilities include utilizing various advertising mediums such as programmatic, direct to publisher, Google Ads, Facebook Ads, and LinkedIn Ads. Liz focuses on reporting and optimization to align media tactics with key performance indicators and campaign objectives.
Experience at Two Rivers Marketing
Liz Smith has a comprehensive background at Two Rivers Marketing, where she has held multiple positions. She started as a Media Coordinator from 2018 to 2020, followed by a role as Assistant Media Planner/Buyer from 2020 to 2021. Her progression within the company highlights her expertise in media planning and buying, as well as her ability to adapt to various responsibilities within the marketing team.
Educational Background in Public Relations
Liz Smith studied at Iowa State University, where she earned a Bachelor's degree in Public Relations/Image Management. Her studies spanned from 2013 to 2017, providing her with a solid foundation in communication strategies and media relations. This educational background supports her current role in media planning and buying.
Previous Roles and Internships
Prior to her current position, Liz Smith gained valuable experience through various roles. She worked as a Communications Intern for the City of West Des Moines from 2017 to 2018, where she developed her communication skills. Additionally, she served as a Career Services Assistant at Iowa State University from 2014 to 2016, further enhancing her professional capabilities. Liz also held a position as Public Relations Vice President for Gamma Phi Beta International Sorority in 2015.
Specialization in Media Strategies
Liz Smith specializes in building media strategies for both B2B and B2C accounts. Her expertise includes the development and execution of media plans that effectively reach target audiences. Liz's focus on optimization and performance metrics ensures that her strategies align with campaign objectives and deliver measurable results.