Kate Cassidy
About Kate Cassidy
Kate Cassidy is a Partner Marketing Manager with extensive experience in marketing and events management. She has held various roles in organizations such as CartHook, Tydo, and Temple University, contributing to her expertise in the field.
Work at Tydo
Kate Cassidy serves as the Partner Marketing Manager at Tydo, a position she has held since 2022. In this role, she focuses on developing and executing marketing strategies that enhance partnerships and drive growth for the organization. Her experience in partner marketing allows her to effectively collaborate with various stakeholders to achieve business objectives.
Previous Experience at CartHook
Before joining Tydo, Kate Cassidy worked at CartHook as the Partner Marketing Manager from 2021 to 2022. During her tenure, she was responsible for managing partner relationships and implementing marketing initiatives that supported the company's growth objectives. Her remote work experience at CartHook contributed to her skills in digital marketing and partnership management.
Career Background in Marketing
Kate Cassidy has a diverse background in marketing, having held various positions across multiple organizations. She worked as a Marketing Assistant at NELSON from 2008 to 2009, and later at Ogilvy as a Marketing Representative from 2009 to 2010. Her experience also includes roles at NAPCO, where she served as Marketing Director and Director of Conferences and Events from 2010 to 2013. This extensive experience has equipped her with a strong foundation in marketing principles and practices.
Program Management at Temple University
From 2015 to 2021, Kate Cassidy was the Program Manager at Temple University Blackstone LaunchPad Powered by Techstars. In this role, she managed programs aimed at supporting student entrepreneurs and fostering innovation. Her work involved coordinating events, mentoring participants, and facilitating resources to help students develop their business ideas.
Early Career and Internships
Kate Cassidy began her career with internships and entry-level positions in the marketing field. She served as an Editorial Intern at Philadelphia Weekly from 2006 to 2007 and worked as a Brand Ambassador and Recruiter at Alloy Media + Marketing in 2006. These early experiences provided her with foundational skills in communication and marketing.