Dmitry Patuk
About Dmitry Patuk
Dmitry Patuk is the Vice President of Growth at Typewise, where he has contributed to significant user growth and marketing strategies since 2020. He has held various roles in prominent companies, including Unilever, Uber, and DOC+, and has a strong academic background in International Relations and Change Management.
Current Role at Typewise
Dmitry Patuk serves as the Vice President of Growth at Typewise, a position he has held since 2020. In this role, he focuses on scaling the company's keyboard app, which has grown from 150,000 to 2 million downloads globally. His approach involves iterative testing and optimizing marketing strategies with minimal budgets. Patuk has also successfully improved the lifetime value to customer acquisition cost ratio, achieving a ratio of over 2.
Previous Experience at DOC+
Before joining Typewise, Dmitry Patuk worked as the Chief Marketing Officer at DOC+ from 2018 to 2020. During his tenure, he researched and soft-launched over five potential new verticals, leading to the development of two successful sub-products aimed at the US and Canadian markets. His work contributed to the company's growth and market presence in the medtech sector.
Career at Uber
Dmitry Patuk was the Head of Marketing for Uber Eats in Russia from 2017 to 2018. He played a significant role in launching Uber Eats in the Russian market, achieving break-even unit economics within the first year. His strategies focused on reducing customer acquisition costs and enhancing customer retention, which were critical for the service's success in a competitive market.
Educational Background
Dmitry Patuk holds a Master of Arts (M.A.) in Change Management from The Russian Presidential Academy of National Economy and Public Administration (RANEPA), where he studied from 2012 to 2014. He also earned a Bachelor of Arts (B.A.) in International Relations and Affairs from the Moscow State Institute of International Relations (MGIMO) from 2008 to 2012. His educational background provides a strong foundation for his roles in business development and marketing.
Early Career Experience
Dmitry Patuk began his career as a Junior Analyst at Moscow Consulting Group in 2011, where he worked for three months. He also had a brief stint at sanofi-aventis in the Business Excellence department during the same year. Following these roles, he joined Lamoda Group as Head of Business Development and Marketing Analytics, where he worked from 2013 to 2016, further developing his expertise in marketing and analytics.