Tina Chen Craig
About Tina Chen Craig
Tina Chen Craig is a founder and entrepreneur known for her contributions to the fashion and beauty industries. She co-founded Bagsnob and currently leads U BEAUTY while also investing in emerging beauty and lifestyle startups.
Work at U Beauty
Tina Chen Craig serves as the Founder of U BEAUTY, a role she has held since 2018. Under her leadership, the brand has focused on developing skincare products that prioritize multi-functionality and scientific research. U BEAUTY aims to simplify skincare routines while promoting the idea that achieving beautiful skin can be straightforward. The brand has gained recognition in the beauty industry for its innovative approach.
Work at Estate Five Media
Since 2017, Tina Chen Craig has been a Co-Founder at Estate Five Media, based in Dallas, Texas. The company focuses on media and marketing strategies within the beauty and lifestyle sectors. Her experience in the industry contributes to the company's mission of supporting and promoting emerging brands through effective marketing solutions.
Career at Vogue China
Tina Chen Craig worked as a Contributing Editor for Vogue China from 2015 to 2019. During her four years at the publication, she contributed to the fashion discourse, leveraging her expertise in the industry to influence trends and engage with a wide audience. Her role at Vogue China solidified her position as a key figure in the fashion and beauty sectors.
Education and Expertise
Tina Chen Craig earned her Bachelor's Degree in International Finance from the University of Southern California. This educational background provided her with a strong foundation in financial principles, which she applies in her entrepreneurial ventures. Her expertise extends to influencer marketing and luxury skincare, where she has established herself as a pioneer in the industry.
Background and Early Career
Tina Chen Craig co-founded Bagsnob in 2005, one of the first fashion and lifestyle blogs, which gained significant popularity in the blogging community. She originally garnered a following as a television host, which helped her transition into the digital space. Her early career laid the groundwork for her later successes in the beauty and lifestyle sectors.