Alex Berthou
About Alex Berthou
Alex Berthou is an Account Executive with expertise in local SEO and omnichannel strategies, currently working at Uberall in Bordeaux, France. He has a diverse background in business development and marketing, having held positions at companies such as Majestic, OnCrawl, and Time for the Planet.
Work at Uberall
Alex Berthou serves as an Account Executive at Uberall, a position he has held since 2022. In this role, he focuses on enhancing local business visibility and customer engagement through effective digital strategies. His expertise includes local SEO and omnichannel strategies, which are essential for optimizing customer experiences across various platforms. Alex's work involves utilizing tools for presence management and reputation management to ensure businesses are easily found and chosen by customers.
Current Role at Time for the Planet
Since 2022, Alex Berthou has been associated with Time for the Planet as an Associé. In this capacity, he contributes to initiatives aimed at promoting sustainability and environmental responsibility. His role involves collaborating with various stakeholders to drive projects that align with the organization's mission of addressing climate change through innovative solutions.
Previous Experience at OnCrawl
Alex Berthou worked as a Global Business Developer at OnCrawl from 2017 to 2021. During his four years in this role, he focused on expanding the company's market presence and developing strategies to enhance customer acquisition. His efforts contributed to the growth of OnCrawl's client base and the optimization of its services in the SEO industry.
Education and Expertise
Alex Berthou holds a Master 2 (MSC 2) in Ingénierie Commerciale et Management de Projets from Groupe INSEEC, which he obtained in 2017. He also studied Commerce international at ECE Bordeaux, where he earned a Diplômé - Titre certifié RNCP, Niveau II Responsable international(e) en marketing développement. His educational background equips him with a solid foundation in commercial engineering and project management, enhancing his capabilities in business development and customer experience optimization.
Background in Marketing and Sales
Before his current roles, Alex Berthou gained diverse experience in marketing and sales. He worked as a Marketing Assistant at Majestic for two months in 2015 and held positions such as Prospection commerciale at ProDomaines and Assistant commercial at Immersion. These roles provided him with valuable insights into market dynamics and customer engagement strategies, which he applies in his current work.