Katharina Loescher
About Katharina Loescher
Katharina Loescher is the Global Field Marketing Manager at Uberall, where she has worked since 2021. She has a strong background in B2B marketing within the software industry and has held various marketing roles at companies such as Bayer and BOMBARDIER.
Work at Uberall
Katharina Loescher has worked at Uberall since 2017, initially serving as an Event Marketing Coordinator. She progressed to the role of Event Marketing Manager from 2018 to 2021, where she focused on organizing and executing marketing events. In 2021, she transitioned to the position of Global Field Marketing Manager. In this role, she has been instrumental in shaping the company's global field marketing strategies, leveraging her extensive experience in B2B marketing within the software industry.
Previous Experience
Before joining Uberall, Katharina Loescher held several positions that contributed to her expertise in marketing and communications. She worked at BOMBARDIER as part of the Internal Communications team from 2013 to 2015. Following this, she joined Bayer as a Congress & Marketing Communications professional for a period of seven months in 2016. Additionally, she served in the Student Advisory Service at Hochschule für Wirtschaft und Recht Berlin from 2015 to 2016.
Education and Expertise
Katharina Loescher studied at Oakland Community College in Royal Oak, Detroit, Michigan, where she focused on English from 2012 to 2013. She then attended Hochschule für Wirtschaft und Recht Berlin, earning a Bachelor of Arts in Marketing & Business Informatics from 2014 to 2018. Her educational background, combined with her professional experience, has equipped her with a strong foundation in marketing principles and practices, particularly in the software industry.
Field Marketing Experience
Katharina Loescher possesses extensive experience in field marketing, having transitioned from event marketing roles to her current position as Global Field Marketing Manager. Her career path reflects a commitment to developing effective marketing strategies that align with business objectives. She has a strong focus on B2B marketing, which is critical in the software industry, allowing her to effectively address the needs of business clients.