Catalina Delgado Parra
About Catalina Delgado Parra
Catalina Delgado Parra is the Head Academy at UBITS, where she leads content development and high-performance teams. With extensive experience in marketing and account management, she has developed over 150 online courses and achieved notable metrics in customer satisfaction.
Work at UBITS
Catalina Delgado Parra has been serving as the Head Academy at UBITS since 2020. In this role, she leads high-performance teams in the development of educational content. Her focus includes the creation of online courses tailored to marketing, sales, and customer service. Under her leadership, the academy has developed and implemented over 150 online courses across Latin America, utilizing strategic, agile, and digital approaches. She has also optimized the management of over 250 content pieces to enhance their consumption.
Previous Experience in Marketing and Advertising
Before her current position, Catalina held various roles in marketing and advertising. She worked at Carrefour as Gerente Mercadeo y Publicidad from 2001 to 2007, where she managed marketing and advertising strategies. She also served as Directora de Cuentas at Leo Burnett from 2007 to 2011, overseeing client accounts. Additionally, she was a Marketing and Advertising Consultant at Agencia Ingenio from 2011 to 2012 and worked as Customer Satisfaction Manager at GOintegro from 2012 to 2015. Her experience includes a brief tenure as Directora de Cuentas Sr at BRM S.A. in 2016.
Education and Expertise
Catalina Delgado Parra has a strong educational background in marketing and communication. She studied at Pontificia Universidad Javeriana, earning a degree in Comunicadora Social Publicista from 1993 to 1998. She furthered her education at Universidad EAFIT, where she specialized in Marketing, achieving the title of Especialista en Mercado from 2004 to 2006. Additionally, she studied English at EMBASSY CES NY in 2009 for 11 months. Her academic qualifications support her expertise in developing effective marketing strategies and content.
Achievements in Course Development
Catalina has made significant contributions to online education, particularly in the development of courses. She has successfully developed and implemented over 150 online courses focusing on marketing, sales, and customer service. Her initiatives have led to a Net Promoter Score (NPS) of 75% and a course completion rate of 85%. These metrics reflect her effectiveness in creating engaging and valuable educational content for learners across Latin America.