Maria Camila Galvis Ribero
About Maria Camila Galvis Ribero
Maria Camila Galvis Ribero is a Continuous Learning Leader at UBITS in Bogotá, Colombia, with a strong background in entrepreneurship and business management. She has experience in trade marketing and growth leadership, focusing on user activation and retention strategies.
Work at UBITS
Maria Camila Galvis Ribero serves as the Continuous Learning Leader at UBITS, a position she has held since 2021. In her role, she focuses on developing customer renewal plans by identifying client needs and providing tools such as in-person or remote activations. Her efforts aim to ensure an optimal return on investment for users. Additionally, she has successfully implemented strategies that have led to growth in usability and user retention KPIs on the platform. Maria has also led initiatives that impacted over 140,000 users through tailored marketing and user-centric communication campaigns.
Education and Expertise
Maria Camila Galvis Ribero has a strong educational background in business and entrepreneurship. She studied at CESA, where she completed a Pregrado en Administración de Empresas from 2013 to 2018. She furthered her education at CESA with a focus on Liderazgo empresarial, achieving a certificate from the Escuela de líderes in 2017. In 2021, she obtained a Maestría en Emprendimiento e Innovación, also from CESA, after studying Emprendimiento/Estudios sobre emprendimiento. Additionally, she earned an Inbound Certification from HubSpot Academy in 2021, enhancing her marketing expertise.
Background
Before her current role at UBITS, Maria Camila Galvis Ribero gained valuable experience in various positions. She worked as a Trade Marketing Intern at Henkel from 2017 to 2018 in Colombia. Following that, she served as a Growth Leader at Superbeauty from 2018 to 2020 in Bogotá, where she led strategies for user activation and retention. Her diverse experiences have contributed to her skills in marketing and user engagement.
Achievements
Maria Camila Galvis Ribero has made significant contributions in her professional roles. At UBITS, she implemented the Voice of Student process, establishing a direct communication channel with users to better understand their pain points and behaviors. Her strategic initiatives have resulted in improved user retention and engagement metrics. Additionally, her leadership in marketing campaigns has positively impacted a large user base, showcasing her ability to drive results through targeted strategies.