Silvia Castro
About Silvia Castro
Silvia Castro is a Customer Success Ops professional with a strong background in marketing and economics. She combines her expertise in data science and growth hacking to enhance client acquisition and retention strategies.
Work at UBITS
Silvia Castro has been working at UBITS as a Customer Success Ops since 2022. In this role, she focuses on enhancing customer satisfaction and retention through effective strategies. Her work involves utilizing data-driven insights to support client needs and improve overall service delivery. She applies her background in marketing and data science to drive initiatives that align with customer success objectives.
Education and Expertise
Silvia Castro holds a Bachelor's degree in Economics from Universidad del Rosario, completed in 2017, and another Bachelor's degree in Economics from Tilburg University, achieved in 2017. She has furthered her education with specialized training, including a Programming for Data Science Nanodegree from Udacity in 2021 and a Storytelling with Data course from CESA in 2020. Her educational background supports her expertise in combining economics with data science.
Background in Marketing
Silvia Castro has a strong background in marketing, particularly within the financial services sector. She worked as a Profesional III en Inteligencia de Mercadeo at Banco Davivienda from 2019 to 2022, where she contributed to marketing intelligence initiatives. Additionally, she served as an Analyst at Broggini Partners from 2018 to 2019, further enhancing her marketing skills and experience.
Teaching Experience
Silvia Castro has experience in academia, having worked as an Assistant Professor at Universidad del Rosario for three months in 2014. This role involved teaching and mentoring students, contributing to her skills in communication and knowledge dissemination in the field of economics.
Skills in Customer Success and Growth Hacking
Silvia Castro combines her expertise in economics with data science to drive customer success initiatives. She employs the Growth Hacking method to enhance client acquisition and retention strategies, focusing on innovative approaches to meet customer needs and improve engagement.