Andrea Bargetzi
About Andrea Bargetzi
Andrea Bargetzi serves as the Product Lead for the UBS Neo platform ecosystem, overseeing a virtual agile team of 120 individuals. With extensive experience in digital analytics and client experience design, Bargetzi has held various leadership roles at UBS and Credit Suisse over the past two decades.
Current Role at UBS
Andrea Bargetzi serves as the Product Lead for the UBS Neo platform ecosystem. In this role, she manages a virtual agile team of 120 individuals, including 15 direct reports. She is responsible for executing the product roadmap for the UBS Neo Ecosystem platform, focusing on enhancing client engagement and content consumption through the implementation of Objectives and Key Results (OKRs).
Previous Experience at Credit Suisse
Andrea Bargetzi held multiple positions at Credit Suisse. She worked as the Head Digital Analytics & Innovation for 10 months in 2015-2016. Prior to that, she served as the Head Web Product and Projects from 2011 to 2014 and as the Head Digital Solutions from 2014 to 2015. Additionally, she was the Head Digital Marketing & Communications, overseeing strategy, user experience, analytics, data science, and innovation from 2016 to 2021.
Education and Qualifications
Andrea Bargetzi studied at HWZ University of Applied Sciences in Business Administration Zurich, where she achieved an Executive MBA from 2011 to 2013. She also attended the Graduate School of Business Administration Zurich, obtaining an Executive BBA from 2004 to 2006. Additionally, she completed the Digital Transformation Program at IMD in 2019. Earlier in her education, she studied at Wirtschaftsschule KV Chur, earning an Apprenticeship with Maturity in Banking from 1995 to 1998.
Career Background
Andrea Bargetzi has a diverse career spanning various roles in the financial services sector. She began her career in Private Banking at UBS from 1998 to 2000 and later at Morgan Stanley from 2000 to 2001. She also worked at Chorus Call Canada Corp., where she served as Managing Director from 2006 to 2008 and as Account Executive from 2002 to 2005. Her extensive experience includes significant roles in digital transformation and client experience design.
Achievements in Digital Transformation
Andrea Bargetzi has led significant initiatives in digital transformation throughout her career. At UBS, she successfully migrated 4 million end users to a new digital experience on the UBS Neo platform, achieving a client satisfaction rate of 4 out of 5. She also delivered the first in-cloud offering for a bank by fully externalizing the hosting, showcasing her expertise in cloud technology.