Ben O'rourke
About Ben O'rourke
Ben O'Rourke is a Director of Digital Strategy and Products in Client Onboarding at UBS, where he has worked since 2022. He specializes in customer analytics and has extensive experience in digital marketing and product management across various financial institutions.
Work at UBS
Ben O'Rourke has been serving as the Director of Digital Strategy & Products for Client Onboarding at UBS since 2022. In this role, he has led significant initiatives, including the data and document management transformation project, which aims to enhance the future of digital banking. His responsibilities include analyzing customer analytics to support decision-making in digital strategy, ensuring that digital platforms are delivered efficiently and effectively.
Previous Experience at U.S. Bank
Prior to his current position, Ben O'Rourke worked at U.S. Bank as a Senior Product Manager for Digital Platforms & Interfaces from 2019 to 2022. During his tenure, he focused on enhancing digital solutions and improving user experiences, contributing to the bank's digital transformation efforts in the Greater Minneapolis-St. Paul Area.
Career at Ameriprise Financial Services
Ben O'Rourke was employed at Ameriprise Financial Services, Inc. as a Manager of Digital Marketing, Strategy & Client Digital Experience from 2015 to 2019. In this capacity, he was responsible for developing and implementing strategies that improved client engagement and digital experiences, further solidifying his expertise in digital marketing.
Education and Expertise
Ben O'Rourke holds a Master of Business Administration (M.B.A.) from Bethel University, where he studied Business, Management, and Marketing. He also earned a Bachelor's Degree in Business Administration, Management, and Operations from the University of Northern Iowa. His educational background supports his specialization in analyzing customer analytics and directing digital strategy.
Achievements in Digital Strategy
Throughout his career, Ben O'Rourke has been recognized for his strong focus on enhancing customer experiences through digital initiatives. He has successfully collaborated with stakeholders to deliver digital platforms on time and under budget. His efforts have aimed at increasing revenue and reducing costs, demonstrating his commitment to effective digital transformation.